CRM & Lifecycle Marketing
Creating human conversations at scale with data-driven customer engagement solutions.
Ready to attract, convert and retain more customers? We can help you develop a targeted lifecycle marketing program and take a customer-first approach to sustainable business growth.
Audit & Customer Journey Mapping
CRM should drive the actions you want customers to take at any given stage. A good journey map and strategy will ensure you deliver the right message, with the right content, at the right time.
Segmentation & Audience Growth
Grow your active subscriber list through opt-in forms. Leverage segmentation to identify an at-risk customer and win them back. Review engagement to ensure high deliverability and conversion rates.
Automated Flows & Drip Campaigns
Whether a customer has just opted in or purchased their 5th product, they should receive a customized flow that speaks to their unique journey stage. Automate the sales process while still ensuring a personalized experience.
Targeted Launch Campaigns
Upcoming go-to-market or new product launch, recurring holiday campaign, weekly newsletter? A managed campaign calendar helps to plan ahead and optimize return and resource allocation.
Creative Briefs, Content & Copywriting
Stand out from the crowd with compelling creative and copy. Leverage AI to generate content at scale and standardize design to ensure your templates are both on-brand and high-converting.
A/B Testing, Reporting & Optimization
Leverage incremental testing and holdout groups to understand channel and message impact. Learn from customer engagement and iterate as needed–there’s always something to learn and optimize for.
Are you having the right conversation with your customers, at the right time?
Why CRM & Lifecycle Marketing?
Brand is your secret weapon, and a clear strategy on how to interact with customers through email, mobile and in-product solutions can build loyalty and unlock new growth opportunities. Meet customers where they are to convert intent at every journey stage.
Improved personalization
Collect zero- and first-party data through progressive profiling to enhance the customer experience.
Better insights through data
Understand key customer personas and the message that resonates by analyzing engagement and behavioral data.
Increased retention & loyalty
Refer back to past purchases or actions to have 1:1 conversations at scale. Nurture your customers to maintain engagement.
Untapped revenue potential
Enhance your customer’s experience and increase their lifetime value with upsell and cross-sell opportunities.
“It’s no secret that email marketing drives conversions and revenue … consumers who come to your site and make a purchase via an email link spend on average 138% more than other customers.”
Campaign Monitor
“73% of consumers prefer to do business with brands what use personal information to make their shopping experiences more relevant”
Digital Trends
Schedule a free discovery call to learn how we can help.